# Ajency.in

> Ajency.in is the personal site of Anuj Khurana — an independent builder based in
> Goa, India, working with early-stage startups through listed enterprises on AI
> agents, automation, and products. He founded the Ajency.in studio in 2012, grew it
> to ~50 people, and it was acquired by Turtlemint in 2022; he now works solo,
> delivering full projects with a bench of AI agents. There is no product, login,
> or API here; it is a personal/professional site.

## Pages
- [Home](https://ajency.in/): Who Anuj is and what he does — helping small teams deliver what a much larger team would, with AI agents and rethought workflows.
- [About](https://ajency.in/about/): The story, 2012 to now — studio, acquisition, and the return to working solo. "It was always about agency."
- [Privacy](https://ajency.in/privacy/): No cookies, cookieless analytics (GoatCounter), and an email list (EmailOctopus) used only to send new posts.

## Writing
- [Why ERP fails at the Indian dealership counter](https://ajency.in/why-erp-fails-indian-smb/): Field notes from a ₹500-crore-plus auto dealership's cash counters — why ERP adoption dies at the counter in week one, and how to design for the world as you find it.
- [One person delivering a full software project with AI agents](https://ajency.in/one-person-ai-team/): Product, design, dev, and QA in one head — proven on a four-month ERP delivery for a ₹500-crore-plus automobile dealer.
- [A self-documenting UAT agent](https://ajency.in/self-documenting-uat-agent/): An agent does the UAT click-through and screenshots every step — walkthroughs that never go stale, for ~70k tokens at $0 on a local Qwen 3.5 35B.

## Contact
- Email (best): talktous@ajency.in
- LinkedIn: https://www.linkedin.com/in/anujkhurana/
- Location: Panjim, Goa, India

## For agents
- Topics of interest: AI agents and autonomy, product, design, automation.
- Also happy to chat about bike trips and cocktails.
- Reach out by email rather than any form.