Automating the Sales Force Through a Mobile App is India’s largest wedding marketplace. The site lists thousands of wedding venues and wedding vendors. We needed an on the move solution for the venues & vendors to participate on the platform.


This included updating venue/service availability & rates, a CRM to track and manage inquiries & bookings, handle notification & updates, location tracking, purchase of leads and other features.


We built the application over a 6 month period. This is a cross platform application built using and available for Android as well as iOS devices.


+91 9975931402
Client location:

Mumbai, India.

Our contribution:
Discovery, Requirement gathering, User journey, Wireframes, User Interface design, Development, Support.


A peek into our work






6 months


Cross platform mobile application using
IonicFramework + Github + Gulp.js + LESS + CoffeeScript + HyperTrack + jQueryUI + Amcharts + Heatmaps

Cross platform apps are infamous for poor design and a sub optimal experience. We worked hard at addressing both these and the app is extensively used on different budget as well as premium phones and offers a consistently smooth experience.

A peek into our work


Making information available on-the-go

Venue representatives, vendors and executives don’t have always access to a PC or are out in the field. Since everyone uses a phone, the Partner app comes to the rescue and ensures the information they need is available wherever they may be.

  • The venues representatives & vendors can update their listing pictures, information and tariff.
  • They can get insights of how their listing on the platform is performing with hot dates, stats and graphs.
  • The CRM module enables checking/updating status of their leads/inquiries, setting up meetings, doing follow ups and getting customer history + details.

A peek into our work


A peek into our work


Keeping data up to date and accurate

Getting the venues and weddingz executives to constantly update their data in real time onto the platform was another challenge we solved through the Partner App.

Information collection is now more frequent & up to date because of mobile data collection.

A peek into our work


Getting reminders & notifications

Venue representatives, vendors and Weddingz executives are sent push notifications for upcoming meetings and reminders for follow ups.

Each time a customer expresses interest in a venue or a service a push notification goes out encouraging the venue/vendor to update their availability and rates. This feature increased the quality of availability information available on the platform.

A peek into our work


Mobile First: Location Tracker has a large on the field sales force. They are expected to accompany leads on venue visits as well as do periodic visits with wedding venues and vendors to build engagement with the platform.

We used HyperTrack to enable real time location tracking for the executives. This allowed the team to allocate venue visits and customer trips based on availability and position of the executives.

A peek into our work


A peek into our work


Mobile enabled workforce and partners

By automating the salesforce and increasing co-ordination between the Weddingz partners, the Partner app aims to increase overall:

  • Accuracy of data
  • Ease of data entry and availability
  • Efficiency and productivity
  • Closure rates

A peek into our work