Where have all the dwarves gone?

No not the mythical kind, the ones you find in the pages to a Tolkein book. Dwarves in most folklore are industrious, hard working builders. They build with hands. In the face of a mountain of challenges, they carve out a beautiful world. Today it is easy to find a jedi or a ninja or even a maven, but there are no dwarves. The last decade has seen focus on story telling, engagement, consulting, research and it has become less and less glamorous to be builders first. Dwarves are relegated to movies and books.


Posted by: admin
+91 9975931402
talktous@ajency.in

 

No not the mythical kind, the ones you find in the pages to a Tolkein book. Dwarves in most folklore are industrious, hard working builders. They build with hands. In the face of a mountain of challenges, they carve out a beautiful world. Today it is easy to find a jedi or a ninja or even a maven, but there are no dwarves. The last decade has seen focus on story telling, engagement, consulting, research and it has become less and less glamorous to be builders first. Dwarves are relegated to movies and books.

At Ajency.in, we think that building something is the best part of the process. We are not molding rocks into shapes or mining gold from the bowels of the earth, but we are the builders of the modern age. Putting together code and design and building beautiful, usable web and mobile products. We are, as we like to call ourselves, the Digital Dwarves. (Digital Dwarves Private Ltd is also our legal business name and the one you will see on our official communication and invoices).

Avoiding bullshit

Design and technology are both filled with use of words, terminology and language that is difficult to comprehend for most. The use of “jargon” as a superficial lacquer designed to impress, with scant regard for truth, has only one description: bullshit.

Because we see ourselves as builders, our processes, our focus and our rewards are all geared towards the same. There is no denying the value in strategy or consulting. In digital projects, user interface is extremely important. That is a given. But the proportion of value ascribed to these softer deliverables seem to far outweigh the value ascribed to the actual building. We have structured our teams to focus on the build output. If you are someone who is more of an ‘idea person,’ then we may not the best fit for each other. Similarly using research, brainstorming, meetings as a replacement for tangible output is actively discouraged.

Our research and brainstorming is rather done by building a prototype and testing it out. We don’t offer nor do we indulge in arm chair consultancy. Our walls scream aloud the message of avoiding the bullshit that has become part of many web/mobile design/technology discussions/projects.